Confectionery chain SoSweet has launched its first own-label range into the convenience channel.
The new line consists of three marshmallow varieties – Pink & White, Twists, and Strawberries – aimed at independent convenience retailers “looking to meet consumer demand for indulgent, versatile treats”, SoSweet said.
It has so far launched in over 100 stores across the south west, including Premier and Spar, as well as in its own 16 retail stores, online and TikTok.
Priced at an rsp of £1.25 per 140g bag, it offers an “attractive price point” and 28% margin for retailers.
To signify the launch, SoSweet is offering a free case for every five bought, returning a 40% margin.
The products come in shelf-ready boxes, ensuring ”easy stocking and strong shelf appeal”, SoSweet said. Each bag is also designed with a euro hook, allowing retailers to display the products on hanging bag fixtures for added flexibility and visibility.
They are fully halal-certified, fat-free, gluten-free, nut-free, peanut-free, and GMO-free, making them “suitable for a wide range of dietary needs”, it added.
Premier retailer Barney Carter, MD of Carters Corners, said he had seen strong performance with the SoSweet marshmallow range across his stores.
“I’ve introduced this range into all eight of my stores because I love the presentation of the packaging and outer cases,” he said. “The retail price is fair considering the generous size of the packet, and I first brought it in on offer.
“The rate of sale has been fantastic, and I’ve even repeated the same promotion in three of my stores. It’s a great addition that perfectly complements my bagged sweet range.”
George Robinson, MD of SoSweet, said: “The launch of our SoSweet Marshmallows is a significant milestone for the brand. After months of development, I’m thrilled to offer a product that combines premium quality, strong margins for retailers, and universal appeal. This range reflects our commitment to supporting independent retailers while capturing the imagination of customers across the UK.”
The launch comes as SoSweet continues to penetrate the convenience sector through its growing direct-to-store model, SoSweet Direct, which sees a team of four sales reps visiting stores across the south west and Wales to showcase the range to retailers.
They advise on how to best curate and merchandise the range in stores, supported with NPD, PoS and promotions on top-selling products, in order to help retailers drive sales and footfall.
It is now serving over 400 retailers via the service.
Robinson added: “SoSweet Direct is more than a distribution channel; it’s a solution tailored to drive confectionery sales for independent shops. As we expand our own-brand portfolio, we’re dedicated to setting new standards in the confectionery sector.”
No comments yet