Bread and cake supplier Speedibake is spending £1m to restructure its new product development around its five core product streams.
Part of the money has been used to create an npd team of 18 under Hillary Harrison who has been recruited from Northern Foods.
The recent launch of a speciality bread plant at Wakefield also forms part of its npd strategy.
MD Andrew Johnson commented: "With the plant, we can support an ambitious npd programme. At the same time, we will undergo a restructure to focus on our five key product streams, filled bread, speciality and French breads, cakes and doughnuts."
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