Cadbury's confectionery division Cadbury Trebor Bassett is to sponsor next year's Manchester Commonwealth Games to the tune of £8m. The company's first visible involvement will come with the Queen's Jubilee Baton relay ­ the equivalent of the Olympic Torch's progress. This kicks off in March 2002 and visits 72 Commonwealth countries before arriving in the UK in June to tour major cities. The deal also involves sponsorship of Team England and a role as an official supporter of the Scotland, Wales and Northern Ireland teams. Chief executive Andrew Cosslett described the deal as a "perfect fit" for Cadbury and said brands would play a "major role". {{NEWS }}

Topics