Leaf has shown low sugar sweets needn't taste of stale rubber with its seven-strong Red Band range. The reduced sugar and sugar-free products stand up against their full sugar rivals in the flavour department, meaning they are likely to appeal to adults and children, not just hardened dieters. The variety of the range - it includes calcium-enriched strawberry and chocolate milkshakes, mint and strawberry flavour gums and wine gums - is also likely to ensure wide appeal. A £1m TV campaign, scheduled to kick off next year, will support the launch and is designed to make Red Band the first point of call in the healthier sweets category. Expect to see many of the major players following its lead next year.

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