Steve’s Leaves has redesigned its salad bag to make it fully recyclable, while also reducing packaging by 17%.
The prepared salad brand has claimed that this will result in a significant reduction in plastic packaging, by removing 1.5 tonnes per year.
“We wanted to update our packaging to help consumers make quicker choices at shelf and to reassure them that we’re doing the right thing for the environment,” said Eleanor Bridgman, head of innovation & marketing at Steve’s Leaves.
The packaging has also been redesigned to emphasise the spring water wash and biodiversity farming programme put in place by the brand.
“Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high-quality and great-tasting products,” added Bridgman.
The packed salad is washed using net zero Hampshire spring water and packed in pillow packs filled with fresh air to ensure freshness.
The Steve’s Leaves range (rsp: £1.45) is available from Waitrose, Ocado, Booths and selected Co-op stores.
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