Super-Max has unveiled a range of eco-friendly shaving gels.

The line-up, which is being presented to trade buyers now, comprises Classic, Revitalising, Anti-Ageing, Antiseptic, Firming and Ultra Moisturising gels for men, and Deep Moisturising, Silky Smooth and Anti-Ageing for women.

The gels (rsp: £3.99) were made with “premium active ingredients and natural extracts” and are dispensed using air, said the company.

“These gels bring innovation to the category and will appeal to the growing group of consumers concerned about the environment,” said national account manager Sarah Crawford.

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