Heinz has pledged to make the organic market more mainstream with the launch of organic versions of its Tomato Ketchup, Baked Beans and Spaghetti. They will hit shelves by the beginning of October and will retain the identifiable Heinz packaging but with a prominent Heinz organic' label. Heinz promises the taste will still be recognisably Heinz'. They will sell at a premium to the traditional products (rsps: Organic Tomato Ketchup £1.27, 460g; Baked Beans 49p, 415g; Spaghetti 49p, 400g). Nigel Clare, md, Heinz European Grocery, said: "These are still very early days for the total market and organics' itself is not a recognised brand. "The market needs a brand of Heinz's authority, stature and leverage to take it forward. Heinz will move organics into the mainstream arena for the first time." {{NEWS }}

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