The Wham bar brand resurrected by Tangerine Confectionery earlier this year is being extended into a new format.

Tangerine will next week roll out Wham Rockets (rsp: 45p) containing a mix of sugar crystals and sherbet that is eaten with a raspberry foam dipping stick - a similar format to the Sherbet Fountain also produced by Tangerine.

Wham, which was temporarily unavailable after the collapse of the former owner, generates sales of £2.7m [SymphonyIRI 52 w/e 4 August 2012].

Topics