from St Ursula
TARGET CONSUMER
Siobhán Morris, 32, is a teacher from south London.
The name makes it seem as though the wine comes from Australia so it surprised me when I saw it was from Germany as I wouldn't normally drink German wines. I usually go for Australian or Chilean. I think the Masterpiece' name makes it seem cheap, which is a bit offputting.
It's a light golden colour and it looks quite refreshing. It smells quite sharp and reminds me of gooseberries. But the taste is not sharp at all. In fact it's pleasantly dry, quite subtle, and very drinkable.
I like it but I wouldn't rave about it and I certainly wouldn't want to pay £4.99 for it as it hasn't got enough depth. It's easy pleasant drinking but I'd expect more from a £4.99 bottle.
Rating out of 25 17
Sally Easton
Master of Wine and wine buyer for Berry Brothers and Rudd
The packaging is smart with an elegant bottle shape and a label which builds on the Devil's Rock brand. The wine has a bright lemon colour with green hints and the nose has fragrant aromas of lime, peach and citrus. On the palate it is smoothly textured with a rich fruit intensity and concentration; it is full bodied with the alcohol well balanced with the ripe fruit and fresh acidity. It is a well made, good quality example of Pfalz Riesling at a competitive £4.99 and it deserves to do well. The quality is very good; given the state of consumer prejudice, its origin may be this wine's downfall. Success rating out of 25 23
Graham Shearsby
Board creative director, graphics, at Design Bridge
This appears to be a devilish plan by the Germans to pass themselves off as mediocre Antipodeans. Any reference to the wine's true origin is minute, and I am sure most consumers are blissfully unaware. I know the negative image of 1970s Liebfraumilch still hangs very heavy, but in the long term these kind of tactics will not help the overall recovery. Take the bull by the horns and create some really groundbreaking bottles that are proud of their roots. Imagine what a bottle of Audi TT could look or taste like. That would be a real masterpiece. Success rating out of 25 8
Steve Mayes
Category controller at Landmark
I've often thought apricots on the nose and large portions of grapefruit on the palate were either medical conditions or grounds for a circus career. But these are just what this wine delivers fruit and alcohol. It should fare well. Unfortunately it's from Germany and suffers from the negative PR that most things Germanic seem to get, including wine, motor racing and football. That's a shame because this is good, not the best looking, but significantly better than most from Germany. With the right support it should sell well and could be the start of a German wine renaissance. Success rating out of 25 18
Total score out of 100 66
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