It's all change in the retailer chart this week as Morrisons moves up two places to claim the top spot.
Morrisons is particularly strong on both alcoholic and soft drinks with featured displays on multiple floor stacks throughout the store.
Safeway and Tesco both move up the chart this week and both are strong on confectionery. Easter themes continue to become more prevalent in all stores as the holiday approaches.
The top two in the brand chart remain unchanged, with Cadbury followed by Nestlé. This week Mars re-enters the chart in third place followed by Terry's. The domination of confectionery brands obviously ties in with the Easter theme.
Coca-Cola continues to be heavily promoted with many stores offering a multibuy promotion.
In total there are five new entries in the chart including Müller, Carlsberg and Mr Kipling who come in at eight, nine and 10 respectively.
The first two places in the category chart remain unchanged for a second consecutive week.
However cakes and biscuits moves up one place to number three with a quantity of buy one get one free offers and price promotions.
Confectionery, which comes in as a new entry at number four, makes good use of off-fixture displays and floor stacks to draw attention to promotions most notably on Easter eggs.
In the own label category chart, cakes and biscuits comes in as a new entry at the top with a number of off-fixture displays.
Household this week moves up one place to number two with a combination of extra fill and buy one get one free offers.
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Morrisons is particularly strong on both alcoholic and soft drinks with featured displays on multiple floor stacks throughout the store.
Safeway and Tesco both move up the chart this week and both are strong on confectionery. Easter themes continue to become more prevalent in all stores as the holiday approaches.
The top two in the brand chart remain unchanged, with Cadbury followed by Nestlé. This week Mars re-enters the chart in third place followed by Terry's. The domination of confectionery brands obviously ties in with the Easter theme.
Coca-Cola continues to be heavily promoted with many stores offering a multibuy promotion.
In total there are five new entries in the chart including Müller, Carlsberg and Mr Kipling who come in at eight, nine and 10 respectively.
The first two places in the category chart remain unchanged for a second consecutive week.
However cakes and biscuits moves up one place to number three with a quantity of buy one get one free offers and price promotions.
Confectionery, which comes in as a new entry at number four, makes good use of off-fixture displays and floor stacks to draw attention to promotions most notably on Easter eggs.
In the own label category chart, cakes and biscuits comes in as a new entry at the top with a number of off-fixture displays.
Household this week moves up one place to number two with a combination of extra fill and buy one get one free offers.
{{INSIGHT }}
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