The head of alcohol buying at the country’s biggest supermarket has described 2004 as “possibly the poorest year on record” for innovation.
Mark Murphy, category director at Tesco, is calling for new life to be injected into the category.
He said the industry was at risk of becoming boring unless there was more new product activity from drinks companies.
Mark Murphy, category director at Tesco, is calling for new life to be injected into the category.
He said the industry was at risk of becoming boring unless there was more new product activity from drinks companies.
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