The Grocer Own-Label Accreditation Scheme is now open for spring food and drink entries.
The scheme, which tests own-label products at consumer testing panels across the UK, is now accepting entries to tasting sessions for spring occasion own-label lines including Easter confectionery and bakery products, spring roasting joints and picnic products.
During testing, products are scored across metrics including first impression values, value for money, quality and pre and post-trial purchase intent. Entrants to the spring occasions showcase will receive an accreditation to use if the product reaches the required threshold, a consumer rating out of 50 across 10 key measures, reviewer ratings and comments, purchase intent and an opportunity to buy a full report from Cambridge Market Research.
To find out more, visit thegrocerownlabel.co.uk or contact rebecca.george@wrbm.com.
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