Noble Foods has embarked on its biggest marketing campaign for the Happy Egg Co to date, with the launch of a £5.2m multichannel push including a TV ad.
The new campaign launched on 16 October with a 30-second TV spot during The X Factor, and told the story of a “contagious chain of happiness” from “happy laying hens” to consumers enjoying eggs at home.
The spend was double the brand’s previous push, said Noble.
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