Cadbury Trebor Bassett plans to breathe fresh life into its mint range by creating a Trebor masterbrand, adding two new products and relaunching the rest with new branding. The company said the masterbrand, which will encompass all brands in the Trebor Extra Strong Mints and Softmints stable, would make the most of the brand's mint heritage, while new branding on packaging would make it easier for consumers to identify Trebor products on shelf. The two newcomers, available from September 10, are Trebor Menthol Vapour Mints ­ like Extra Strong Mints with added menthol vapour ­ and Trebor Mini Softmints, which are small, soft, chewy mints in a dispensing pack. The relaunch will be backed by targeted sampling and direct mail, with PoS material available to retailers. Rsp: Menthol Vapour Mints, 30p; Mini Softmints 50p. {{MARKETING - P&P }}

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