Kellogg’s is launching a three-pronged attack to support Frosties with a new product, a computer game offer and a campaign encouraging kids to learn new skills.
All elements are backed by a TV and cinema ad until the end of next month. Consumers will also get the chance in selected retailers to win a trip to the Indianapolis Grand Prix.
New Turbos Frosties contains chocolate cereal pieces. The computer games are on the front of special packs as well as Frosties and Chocolate Frosties.
The Earn Your Stripes campaign urges kids to set themselves challenges such as learning magic tricks.
All elements are backed by a TV and cinema ad until the end of next month. Consumers will also get the chance in selected retailers to win a trip to the Indianapolis Grand Prix.
New Turbos Frosties contains chocolate cereal pieces. The computer games are on the front of special packs as well as Frosties and Chocolate Frosties.
The Earn Your Stripes campaign urges kids to set themselves challenges such as learning magic tricks.
No comments yet