Masterfoods has added a Triple Choc variant to its Twix stable as an eight-week limited edition. Arla Foods is relaunching its Gulp! flavoured milk range with new look packaging and a £600K press, trolley and ambient advertising campaign during the summer. Kids' soft drink brand Panda Pops has teamed up with sales agency Scot Serve to increase its sales force and distribution in Scotland and the Northeast CadburyTreborBassett is to run a 10% extra free promotion next month across flashed single packs of its Creamy White, Giant and standard Cadbury's Buttons to encourage consumers to try the different variants. Chupa Max bubble gum and fruit chew-centred lollipops have joined the Chupa Chips portfolio. TV and press ads start next month. Fruit snacks specialist Whitworths is introducing a three-strong range of Snacking Fruit in resealable doy packs to the impulse sector. Holidays in Dubai and at Ayers Rock in Australia are among prizes up for grabs in a promotion across 50 million Ribena and Toothkind packs next month. The Hovis brand is owned by British Bakeries and not, as stated in The Grocer last week (July 13, 2002), Allied Bakeries. {{P&P }}

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