Cadbury is extending its Twirl brand with a new chocolate sharing product.

Cadbury Twirl Bites (rsp: £2.03) bite-sized chunks of Cadbury Twirl launch this September in a resealable pack. They will be backed by a £2.8m marketing push including TV, outdoor and instore activity. The Twirl brand has grown 12% over the last year to £54.6m [Nielsen total sales 52w/e 16 July].

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