Chewits is reviving its vanilla ice cream flavour variant after an online campaign by consumers.
The sweets - phased out in the mid-1990s - will join Chewits' existing range in May, after more than 500 Bebo and Facebook users clamoured for their return.
Marketing support will involve a national press campaign and a promotional partnership with a holiday company.
The sweets - phased out in the mid-1990s - will join Chewits' existing range in May, after more than 500 Bebo and Facebook users clamoured for their return.
Marketing support will involve a national press campaign and a promotional partnership with a holiday company.
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