Van der Meulen is launching toasted bread chip Say Yes To No

Dutch baker Van der Meulen is launching toasted bread chip snack Say Yes To No.

The snacks are rolling out in July in three flavours - Dutch Gouda, BBQ and Sour Cream & Onion - featuring front-of-pack messaging to encourage consumers to ‘Say yes to no: false promises, fake colours, advertising lies, artificial taste and photoshopping’.

Van der Meulen is known for Melba Toast, which it supplies to Tesco and Waitrose.