Dutch baker Van der Meulen is launching toasted bread chip snack Say Yes To No.
The snacks are rolling out in July in three flavours - Dutch Gouda, BBQ and Sour Cream & Onion - featuring front-of-pack messaging to encourage consumers to ‘Say yes to no: false promises, fake colours, advertising lies, artificial taste and photoshopping’.
Van der Meulen is known for Melba Toast, which it supplies to Tesco and Waitrose.
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