Vitamin and supplement supplier Vitabiotics has made its first foray into the male skincare sector.
The Wellman Skin Technology range consists of an energising face wash (rsp: £12.95), exfoliating and hydrating face scrub (rsp: £12.95), anti-fatigue eye serum (£19.95) and anti-ageing moisturiser (rsp: £24.95). Each has been dermatologically tested and is made with a “unique blend of nutrients and natural botanicals”.
The move was a natural step for the brand because of its expertise in nutrients, said marketing director Robert Taylor. The products would appeal to the rising number of men seeking functional products offering benefits tailored to their needs, he said.
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