Premier Foods is kicking off the new year with a £5.6m marketing investment behind Typhoo tea.
Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo Decaf.
Each ad shows a family who normally wake up by drinking Typhoo trying alternative methods such as a cockerel crowing or a drill sargeant turning up at the door.
At the same time, a new 'Typhoo - The better way to wake up' strapline will be used across all ads and on pack.
Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo Decaf.
Each ad shows a family who normally wake up by drinking Typhoo trying alternative methods such as a cockerel crowing or a drill sargeant turning up at the door.
At the same time, a new 'Typhoo - The better way to wake up' strapline will be used across all ads and on pack.
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