Warner’s Budgens rolled out its Taste Club card to customers at its Broadway store in Worcestershire this week after a successful trial.

The Cotswolds-based retailer, which will roll it out to all of its five stores by July, developed the loyalty card to “drive loyalty, footfall and sales”.

Marketing manager Lucy Worrall said the cards were designed to meet the “expectations” of customers who collected loyalty points at the multiples.

Topics