Blossom Hill has extended its sponsorship of Channel 4's TV comedy Will & Grace.
The wine brand will be associated with the new series, which starts this week for a six-month run.
A collection of branded break bumpers will appear in 15,10 and five-second bursts at the beginning and end of the show, as well as either side of commercial intervals.
The executions show a group of friends' endeavours to borrow corkscrews from each other.
Emma Chamberlain, marketing manager at Percy Fox, the Diageo division behind Blossom Hill, said: "The show's new breed of grown-up, witty, contemporary comedy is perfect for Blossom Hill."
The contract's renewal comes two months after it initially started in February, when the programme was shown on the Living TV channel.
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The wine brand will be associated with the new series, which starts this week for a six-month run.
A collection of branded break bumpers will appear in 15,10 and five-second bursts at the beginning and end of the show, as well as either side of commercial intervals.
The executions show a group of friends' endeavours to borrow corkscrews from each other.
Emma Chamberlain, marketing manager at Percy Fox, the Diageo division behind Blossom Hill, said: "The show's new breed of grown-up, witty, contemporary comedy is perfect for Blossom Hill."
The contract's renewal comes two months after it initially started in February, when the programme was shown on the Living TV channel.
{{MARKETING }}
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