First Milk has revamped its Scottish Mull of Kintyre Cheddar, giving it new packaging and a new logo.
The new packs, rolling out to the mults later this month, feature a windswept landscape that First Milk says highlights the “provenance, quality and heritage” of the brand.
“We are a modern brand with a focus on quality, so we wanted the packaging to reflect this,” said brand manager Claire Irvine.
The Cheddar is stocked across the UK by Waitrose and Sainsbury’s and by The Co-op, Tesco, Asda, Lidl and Morrisons in Scotland.
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