R&R Ice Cream is targeting £20m in sales from its fast-growing frozen yoghurt brand Yoomoo.

It launched the take-home range in March last year as a joint venture with frozen yoghurt cafe Yoomoo, and bought out its partner last month.

Since launch, the froyo has recorded sales of £4m - with 59% of this incremental to the £750m ice cream category [Nielsen 41 w/e 8 December 2012].

Its success demonstrated untapped growth potential, said R&R senior marketing manager Charlotte Hambling, who predicted sales would reach £12m by the end of 2015, with a target of £20m sales in the next five years.

“Frozen yoghurt provides a great opportunity in the UK, where it currently accounts for a 1.2% share of total ice cream sales, compared with the US where it has a 9% market share,” she said. With penetration of just 6% [Nielsen], Hambling admitted R&R had a “big job” on its hands.

R&R is adding four new flavours next month - Cherrychocmoo and Veryberrymoo (170ml), and Vanillamoo and Cherrymoo (750ml). In April it will launch a £2m advertising campaign including TV, press and online activity.

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