Uber Eats is opening up its takeaway ordering app to restaurants that use their own drivers and riders for delivery, at reduced commission rates.
The move will put Uber Eats in even more direct competition with Just Eat, which operates on a similar basis.
Previously, Uber Eats only allowed restaurants to sell on its app while also using its couriers for delivery.
The new app-only service is available to more than 50,000 restaurants in 100 UK towns and cities from today, Uber Eats said.
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The business currently partners with 10,000 UK restaurants.
Changes to the fee structure would make the new service “more competitive” for restaurants to use, according to an Uber Eats spokeswoman. A new self-service tool would let them sign up and get started “within a few days”.
“We want to help as many restaurants as possible open their virtual doors and unlock the value of their business with food delivery,” said Uber Eats UK & Ireland general manager Toussaint Wattinne.
Kate Nicholls, CEO at trade association UKHospitality, said: “It’s no secret that high streets across Britain face a number of challenges but technology and food delivery apps like Uber Eats can present unique opportunities, particularly for many smaller businesses. We urge more companies to invest in Britain’s high streets and nurture the lifeblood of our local economies.”
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