Tofu brand Clearspring launches its first-ever consumer marketing campaign

Clearspring has unveiled a consumer marketing campaign designed to engage and inspire ‘mindful food explorers’.

The organic foods and Japanese ingredients brand is hoping to drive demand for its range of “authentic, sustainable and plant-based food choices”.

The Clearly Authentic, Clearly Delicious campaign is the brand’s first outdoor advertising campaign, running across billboards, street posters, and bus stops throughout London over a two-week period.

“For the first time in our 32-year history, we’re sharing the heart of Clearspring on a bigger stage,” said Maria Dawson, MD at Clearspring. “This campaign is about more than just food – it’s about honouring the people, traditions, and care that go into every product.”

The campaign is designed to “make people stop, look and connect” and celebrates the “unparalleled quality, provenance and taste” of the brand.

It features its Organic Japanese Silken Tofu, Organic Japanese Matcha and Organic Seaveg Crispies.

Beyond billboards, Clearspring is carrying out digital and social marketing, influencer activities, in-store sampling, PoS materials and shopper marketing initiatives to ensure consumers experience the brand across multiple touchpoints.

“We’ve grown so much over the years, but what has never changed is our passion for real, organic food that nourishes both people and the planet,” added Dawson. “Now, we have the chance to invite even more people to experience that difference – one delicious bite at a time.”

The campaign will continue later in the year.