Vibha Hardaker has been made group marketing director of Thresher Group.
Hardaker joins the off-
licence chain from AS Watson where she was head of brand and in-store communications for the Superdrug and Savers fascias. Prior to AS Watson she worked at Tesco for more than 10 years in roles such as senior brand manager for its Finest range, project manager and marketing manager.
In a new role for Thresher Group, she will work on the 'look and feel' of the company's three brands: Threshers, Wine Rack and The Local. These will be revamped with more attractive store layouts and improved product sign-posting to appeal to new and existing customers as part of a business review.
" Vibha's retail experience will help us achieve our ambitious growth objectives," said Lloyd Stephens, trading director at Thresher Group.
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