With biscuits embedded into the culture and heritage of UK consumers, and purchased by 99.2% of households in 2024, discover how shopper insight can drive category value, ensuring retailers grow their biscuit ranges based on innovation and investment.

This is an advertising supplement brought to you by The Grocer.

The UK biscuit category, now worth £4bn [Nielsen], is continuing to grow, as 99.2% of households, equating to 28.4m buyers  [Kantar] purchase them.

However, insight is needed to show how the category meets different need states, while value is driven by innovation and investment.

In this exclusive Masterclass, Mondelēz International shows how retailers can tap into each key biscuit sub-sector to drive interest and basket spend.

Download the full report below: 

 

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