How Monster’s NPD success is fuelling the energy drinks category

Energy drinks are now more mainstream than ever and Monster has made capitalising on this its mission, unlocking £550m worth of sales over the last year¹. 

In this video, Pippa Collins, associate director, commercial development at CCEP GB and Paul Goold, GB senior business development director at Monster, reveals how they are unleashing the potential in the energy drinks category to attract new shoppers and drive sales.

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_{Nielsen Total GB, val MAT w.e 24.03.23}