Yoghurts is proving a tough category to grow, with any increase in value largely driven by a rise in prices. As more shelf space goes to own label, it is particularly tricky for the brands. But with the right innovation such as high-protein, high-fibre choices – as well as healthy breakfast choices – it is possible to lure in more shoppers? We got exclusive insight from Müller on what’s hot and what’s not in the category – plus we explore the latest innovations coming to market and hear what’s in store for yoghurt in the year ahead. 

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