With an increasing number of adult smokers shifting to smoke-free alternatives, nicotine pouches are emerging as a popular choice. And with 6.4 million adult smokers in the UK, these smoke-free, oral nicotine alternatives offer significant opportunities for retailers [ONS].

In this video, Patrik Hildingsson, vice president of communication and public affairs at Swedish Match, shares insights on Sweden’s experience and offers guidance for UK retailers on how to responsibly leverage the growth of nicotine pouches.

Watch the full video to explore:

• Why the nicotine pouch market is poised for continued growth and the key trends to watch.

• How the ZYN range is gaining popularity among consumers.

• Expert advice for retailers on supporting adult smokers and contributing to a smoke-free future.

 

 

 

At PMI, we are building our future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking. It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society. Led by science and innovation, and with the right regulatory encouragement and support from civil society, we can achieve our vision of a smoke-free future, faster. “PMI today is an entirely different company to the one I joined,” said Jacek Olczak, CEO of PMI. “Our products, people, and purpose have evolved.”View full Profile

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