The Grocer’s Top Products Survey 2024 in association with NIQ ranks the value and volume sales performance of the UK’s top-selling supermarket fmcg brands, covering the biggest food, drink and household categories across the major multiples as well as online retailers, co-ops, off-licenses and independents.
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time