Top products 2025
The Grocer’s Top Products Survey 2025 in association with NIQ ranks the value and volume sales performance of the UK’s top-selling supermarket fmcg brands, covering the biggest food, drink and household categories across the major multiples as well as online retailers, co-ops, off-licenses and independents.
How the psychology of price hikes has played out on shelves
The unwelcome return of inflation has prompted a wide range of tactics. How have shoppers responded and what should brands do next?
How the psychology of price hikes has played out on shelves
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Winners & losers
Risers & Fallers
Top Products by category
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