The stasis of frozen food coupled with the nation’s cutback on carbs has stunted growth at McCain
Last year’s ranking: 16
Sales: £316.3m (-1.6%)
The stasis of frozen food coupled with the nation’s cutback on carbs has stunted growth at McCain. But the brand has moved with the times, launching Gastro Chips and Frozen Skin-On Fries last year to match what’s on offer at restaurants. Plus, it is continuing its diversity-themed marketing with the latest idents for its high-profile sponsorship of Emmerdale focusing on the diversity of UK families, and a second instalment of its campaign Here’s to Love celebrating diverse relationships.
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