As kids’ soft drinks fall under scrutiny from the health lobby, Robinsons has set its sights on adults

robinsons

Last year’s ranking: 25 

Sales: £241.1m (-2.3%)

As kids’ soft drinks fall under scrutiny from the health lobby, Robinsons has set its sights on adults. New sub-brand Fruit Creations will be backed by a multimillion-pound campaign in 2018. A more sophisticated cordials range has also made its debut to challenge the likes of Bottlegreen and Belvoir. The kids haven’t been completely neglected, though. New Fruit Shoot Juiced contains a 50/50 blend of juice and water. The Fruit Shoot range is being given a spring makeover with a new bottle and labels.

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