In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m

whiskas

Last year’s ranking: 35

Sales: £170.8m (-8.3%)

In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m. The delisting of sub-ranges Simply and Oh So at the end of 2016 hasn’t helped. Nor has input cost pressure that has pushed up average price by 11.6%. More positively, Whiskas says its core pouch continues to perform ahead of the market. Marketing ­investment has remained firm, with the Whiskas Curiosity TV ad spending 32 weeks on air during 2017.

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