The success of own label hit household brands hard last year

air wick ad

Last year’s ranking: 80

Sales: £104m (-4.0%)

The success of own label hit household brands hard last year, with shoppers opting for discounters’ own ranges. Air Wick was hit to the tune of £4.4m, despite the introduction of VIPoo, designed to ‘trap embarrassing odours’, and supported by a controversial £2m marketing campaign.

Topics