Strong NPD kept Pot Noodle simmering in a year that saw rival Batchelor’s (63) move into convenience pots

pot noodle pasta

Last year’s ranking: 90

Sales: £102.5m (+1.5%)

Strong NPD kept Pot Noodle simmering in a year that saw rival Batchelors (63) move into convenience pots. A new Pot Pasta range hit shelves in June, while new Chicken Korma and BBQ Pulled Pork variants tapped into the world food trend. All this was backed by a £3m campaign.

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