Regina lost just shy of £3m, shifting 1.9% fewer units as shoppers defected to own label

regina

Last year’s ranking: 93

Sales: £92.5m (-3.1%)

Regina lost just shy of £3m, shifting 1.9% fewer units as shoppers defected to own label. Despite a campaign trumpeting its kitchen towels’ larger (and therefore less wasteful) sheets, kitchen towels were the biggest source of loss for the brand, while its loo rolls gained some listings.

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