61 (66) Freixenet
Sales: £36.8m Growth: 16.9%
Prosecco might have stolen its thunder but Spanish cava retains the lion’s share of sparkling wine sales in the UK - and Freixenet dominates the category.
Value sales of its sparkling portfolio, led by Cordon Negro Brut, rose 16.6% on volumes up 24% - although heavy promotion saw the average price tumble nearly 5.7% [BrandView.com].
TV and outdoor advertising has been quiet, as the brand concentrated on sponsorship promoted via social media. Although vintage festival Freixenet Scarlett Ballroom, was cancelled due to the rain, the brand sponsored literary events at the Hay Festival in May, and plans to take part in The Three Wine Men events again. “Wine fairs have played a key role in driving growth of the broader group portfolio, which includes still wines,” MD Damian
Clarke said. This must have worked, as still wines grew 82.9% off volumes up 64%, despite falling promotional activity leading to an 11.7% increase in average price over the year.
The brand wants to boost distribution of the less well-established Oro range and is also adding new sweet sparkling variants of its Mia range - Fresh & Crisp, exclusive to Asda since May, and Moscato, to help shoppers reappraise sparkling wine.
62 (59) Oxford Landing
Sales: £35.6m Growth: -12.4%
An outlandish sponsorship deal with TfL to rename Oxford Circus tube station ‘Oxford Landing’ didn’t quite land last year, and a poster campaign across the Tube and railway network failed to make up for it.
/DIN_420.JPG)
63 (35) Ogio
Sales: £35.5m Growth: -48.0%
Tesco’s lauded retailer exclusive has crashed, as promo activity fell from 50 to 35 weeks [BrandView.com 52 w/e 28 April 2013] and deal depth declined (albeit marginally). Will a new spumante add much to the mix?
64 (74) Calvet
Sales: £35.3m Growth: 19.3%
New listings for Bordeaux chateaux wines have led to good growth for Calvet, which can now boast a haul of more than 50 international medals for its Reserve range of vintage wines.
65 (68) Dino
Sales: £34.9m Growth: 13.2%
Ongoing discounts and exclusive online offers have resulted in continuing growth for Tesco’s five-strong Italian Dino range. The brand has an rsp of £9.99 but is regularly sold at half price.
66 (121) Yellow Tail
Sales: £34.4m Growth: 115.1%
Yellow Tail is hot-footing it up the rankings. Distributor Percy Fox launched the brand’s biggest ad campaign ever - Colourful Thinkers Join Us - in October. NPD includes a Pink Moscato arriving in August.
67 (69) Southern Comfort
Sales: £33.6m Growth: 8.8%
Southern Comfort is seeing the benefits of brand extensions Bold Black Cherry and Southern Comfort Lime. Bacardi Brown-Forman Brands says a GFK survey shows 74% of Lime drinkers are new to the brand.
68 (73) Brancott Estate
Sales: £33.5m Growth: 13.1%
Activity on Marlborough Sauvignon Blanc has seen the varietal do particularly well, says Pernod, while the new extra-premium Chosen Rows cast a “halo effect”. There’s a big push and NPD this autumn.
69 (113) Coors Light
Sales: £33.4m Growth: 85.5%
Boosted by the Closest to Cold ad campaign featuring Jean-Claude Van Damme, Coors Light’s cold activation technology now tells consumers when the beer is cold - or ‘super cold’ - enough to drink.
70 (72) Pimm’s
Sales: £33.1m Growth: 10.2%
Despite last year’s washout summer, Pimm’s took full advantage of the calendar of summer events - particularly the Jubilee. This summer sees its first special edition variant, Blackberry & Elderflower.
No comments yet