Britain’s Biggest Brands 2022: who’s up and who’s down?

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The pandemic itself may have waned. But trends leftover from the Covid peak are still effecting sales of Britain’s brands, both positively and otherwise. Here are the names that enjoyed the biggest rise this year – and those that fell the furthest

This article is part of our Britain’s Biggest Brands special. Click here for the main feature, the top 100 brands and the contenders

Who’s up?

↑ 32

Charlie Bigham’s

55 (87)

Charlie Bighams Roast Chicken Ham Hock and Leek Pie - resized

Last year saw growth at the posh ready meals brand accelerate beyond 2020 levels. It’s added £36.4m, having attracted a legion of new shoppers during lockdowns – who have been kept interested with a wealth of innovation.

↑ 30

Good Boy

73 (103)

Good Boy

The fast-growing petcare brand has been one to watch for several years. It’s now smashed its way into the top 100 with a £23.7m gain, having grown volumes by 23.1%. That’s an extra 9.2 million packs of dogfood, treats and the like.

↑ 29

Starbucks

54 (83)

Starbucks multiserve

As Brits were unable to visit their favourite US coffee chain last year, they turned to its UK grocery lines for their caffeine fix. The brand is worth an extra £34.9m across its hot beverages and RTDs, with NPD helping to drive sales.

Who’s down?

↓ 39

Napolina

90 (51)

napolinaforboxout_406122

Napolina fell fastest down the rankings this year, due to a £50m loss – the fourth-biggest in this report. It’s largely the result of Brits spending less time at their stoves once pubs and restaurants reopened. An end to stockpiling also had a deleterious effect on value sales.

↓ 30

Dettol

93 (63)

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Covid’s not over, but the nation’s hygiene craze seems to be. After smashing into the top 100 last year with a £55.6m gain, Dettol has lost £31.3m and 10.1 million fewer packs went through tills.

↓ 28

Ben’s Original

77 (49)

MF17396 Bens Plant Powered RANGE

Last year’s rebrand from Uncle Ben’s – to remove the racist connotations of its name and imagery – was a key reason behind its £42.2m loss. Rolling out the new-look rice brand over the summer “drove some supply disruption” explains owner Mars Food.