Mars-owned organic brand Seeds of Change has added cereal bars to its expanding portfolio of organic products. They come in three varieties: chocolate & raisin, strawberry, and hazelnut & sultana. All are made with crisped rice and oats and are 100% organic recipes. Susan Lake, marketing manager of Seeds of Change, said: "We have entered the market with Seeds of Change cereal bars in response to the increase in demand for healthy portable snacks." The cereal bars come in multipacks of six (rsp: £1.69) and in an individual impulse size (rsp: 35p). Launch support for the Seeds of Change cereal bars ­ part of a £2m national marketing campaign ­ will include an autumn radio ad campaign, a sampling roadshow, direct marketing and PR. {{MARKETING - P&P }}

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