All articles by Simon Creasey – Page 9
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APPetite for success
With the number of smartphone users soaring, increasingly ingenious applications are opening up a multitude of new ways for brands and retailers to connect with consumers, as Simon Creasey reports
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The dark art of social networking
With 32 million of us regularly using social networking sites, the blogosphere presents a tantalising marketing opportunity for the supermarkets to big themselves up - and do down their rivals. But, SImon Creasey says, it's all too easy to get your fingers burnt
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Gourmet meals made easy
Charlie Bigham, manufacturer of upmarket meals, kits and pies, tells Simon Creasey why he refuses to compromise on quality - even in the current economic environment
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The Green Issue: Life on Thanet Earth
It’s set to revolutionise the production of fresh produce on an industrial scale. And it’s also as green as it gets. Simon Creasey reports
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edwina's blunder
According to Scared to Death, the modern "scare phenomenon" started in the US in the 1970s and first reared its head in Britain in the 80s following a raft of food poisoning incidents. The most memorable scare was prompted by Edwina Currie's...
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Power to the people
It was the most devastating boycott of recent times. Following the publication in a Danish newspaper of cartoons depicting the prophet Muhammad, a boycott of all Danish products was called for in Muslim countries. Lurpak manufacturer Arla Foods...
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All aboard the Tesco Express
Last week a new daily train service started running from Daventry in the Midlands to Grangemouth in Scotland. But though the 6.31am service was packed to the rafters and took a painful eight and a half hours to arrive, there wasn't a word of...
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Are the multiples guilty of greenwash?
Tesco's £100m environment fund for developing sustainable technologies has been praised. But how green is it really, asks Simon Creasey. It's timing can't be faulted. On the same day that Tesco announced profits of...