All Soft drinks articles – Page 107
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News
Campaign Trail: Playboy finds its girl
Red Bull and Relentless are to get some glamourous competition in the form of model Kelly Brook, brand ambassador for the new Playboy energy drink. Containing natural stimulants such as guarana and ginseng root, the fruit and vanilla-flavoured drink...
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NewsMyCoke pairs up with Old El Paso for fajita nights
Coca-Cola is teaming up with Old El Paso as it taps into what the soft drink company described as a "huge opportunity" to cross-merchandise soft drinks and food. The joint promotion will run exclusively this month in Sainsbury's, pairing...
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NewsGerman organic giant in UK debut with lassi drink
Germany's largest organic dairy company is gearing up to take on Britain's flavoured milk and smoothie makers with the launch of its bestselling 'lassi' drink into UK supermarkets. Andechser Lassi (rsp: £1.49/250ml) is made with organic...
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NewsCampaign Trail: PG knits Christmas giveaway
Forget Mini Me. Mini versions of the PG Tips Monkey are making their television debut this Christmas as the knitted primate and his sidekick Al return to TV screens. The £0.5m campaign breaks on 10 November in support of limited-edition packs giving...
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NewsPukka Morning Time wins Tesco approval
Pukka Herbs' new Morning Time tea has won a listing at Tesco without the buyer even tasting it. The Bristol organic herbal tea supplier claimed the tea buyer had such confidence in the quality of the new blend (rsp: £2.19 for 20...
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NewsBritvic and PepsiCo link to ‘Reward Your Thirst’
Britvic has launched a new venture with PepsiCo’s drinks division in a bid to boost the on-the-go soft drinks category. The Reward Your Thirst text-to-win promotion is billed as Britvic and PepsiCo’s first-ever cross-brand push and the…
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News
Lipton sales soar on back of sampling
Lipton is reporting hefty sales and distribution increases of its ice tea following its summer sampling push Don't Knock It Until You've Tried It. The campaign gave out one million free samples at universities and multiples between June...
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NewsGuaraná Antarctica hits UK to challenge big soft drink brands
Samba fever could soon grip soft drinks aisles as ABInBev introduces its Brazilian brand Guaraná Antarctica this month. Made from the guaraná berry, it is second only in size to Coca-Cola in its native country and is the main sponsor of…
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NewsNow Crabbie’s offers 0% abv Ginger Beer
The rapid rate of brand extensions coming from Crabbie's is showing no sign of slowing as owner Halewood International introduces John Crabbie's Cloudy Ginger Beer. The new drink (rsp: £2.49 for 70cl) was a booze-free version of...
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NewsVolvic scores a first with sugarcane waste bottle
Volvic has unveiled what it claims is the UK's first recyclable bottle made partially from sugarcane waste.
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News
Refill pouches unveiled as Nescafé does a Kenco
Nestlé is pouring its Nescafé Original and Gold Blend coffees into refill packs in a bid to replicate the success of the refill range launched by rival Kenco a year ago.The Nescafé Original and Gold Blend refills, which are being rolled...
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News
Free iPhone offered by Lucozade Energy
GlaxoSmithKline is cashing in on the booming demand for must-have gadget the iPhone with a new £600k promotion on Lucozade Energy.
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Comment & OpinionEditor's Comment: A missed chance to show inconsistencies of local recycling schemes
Tizer. Dandelion & Burdock. Cream soda. In the craze for retro products, these fizzy treats are due a comeback. And so, says Bill Bryson, are the 'money back' bottles they once came in.
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News
Campaign Trail: Clipper makes friends on TV
Clipper Tea is linking up with Aardman Animations in its TV debut next month, to position the Fairtrade brew as a more "approachable and inviting" brand. The £500,000 Say Hello to Clipper campaign highlights the brand's new look, and features a...
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NewsUS hit Powerade Zero rolling out to UK retail
Coca-Cola announced this week that it is introducing Powerade Zero to the UK and insisted it had no plans to ditch Wayne Rooney as brand ambassador.
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News
Tango: ‘official’ sponsor of Hallowe’en
Britvic is set to cash in on the trick or treat season by declaring itself the "official sponsor" of Hallowe'en. The tongue-in-cheek 'sponsorship' will include limited-edition Tango designs featuring slogans such as "Too much Tango...
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NewsInnocent is Europe’s top smoothie player
Innocent Drinks has become Europe's number one smoothie brand after doubling its market share in the past 12 months.
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NewsPepsi Raw: can a cola ever be premium?
Pepsi Raw is no more. Is this just another premium concept falling foul of the recession or is poor execution also to blame? Rob Brown reports
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News
The genie in the bottle
It would take a miracle to dethrone the kings of the bottled water business. But the US company behind Bobble has a magic trick up its sleeve, writes Rob Brown
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NewsFocus On Hot Beverages: How much for a cuppa?
Coffee and tea are becoming more sophisticated as suppliers drive premiumisation, but commodity pressures threaten to make brands even more expensive, says Nick Hughes