This Friday our bumper Top Products 2017 issue lands with a thud. To whet your appetite, every day this week we’ll be running a series of videos highlighting some of the biggest grocery stories of 2017. Next up: Beefcake Brits spent over £100m on sports nutrition this year and the sector is looking fit as a fiddle. Sports snack brand Grenade tells us why Brits are going potty for protein and how the sector is moving from hyper-masculine to mainstream.

At Grenade, we get it done! We’re the UK’s No.1 best-selling protein bar brand and provide a range of delicious healthier snacks that have NO compromise on taste. Our high protein, low sugar bars and creamy shakes are guilt-free indulgence and the perfect treat, loved by customers across the UK.View full Profile

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