Out of the frying pan and into the fire? Two years of Covid restrictions have given way to a cost of living crisis, supply chain issues, and a pervasive, lingering sense of post-pandemic instability. What does it all mean for UK shoppers? Find out more below.
Two years after the Covid pandemic plunged the UK into national lockdowns, an end to restrictions has seen people re-emerge into the ‘new normal’. But while there might be a general enthusiasm around the return to regular socialising, the cost of living crisis looms large. Supply chain issues caused by macroeconomic instability and Brexit continue to affect the choice of goods. And our endemic approach to Covid means people are constantly redefining their mindsets.
Based on exclusive research of over 1,000 people, Bray Leino’s annual Food & Drink Report is the bellwether report for marketers, exploring the latest trends in shopper attitudes and behaviour. This year’s report is split into five key themes: the cost of living crisis, the ‘new normal’, promotional marketing, sustainability, and alcohol consumption.
Complete this form to download the guide and find out more:
The Grocer may use your contact data to keep you informed of its products and services by email. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to dataprivacy@wrbm.com. More information on our processing can be found in our Privacy Notice. By submitting this form, you acknowledge that you have read and understand our Privacy Notice
