The new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022
Paid for by Snap Inc2021-11-26T13:51:00
In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.
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Featuring exclusive insight from Nestlé Purina, Pringles, Budweiser Brewing Group, Kantar, Oliver Wyman, Accenture and more, it examines:
- The forces shaping and diversifying shopper attention in the wake of the pandemic
- The key principles that can help brands stand out in store and online
- How advertising and communications strategies must evolve, particularly to engage young people
- The role of brand building in a post-HFSS world
- And how purpose-led brands can bring their values to life for shoppers