The power of protein: 2018 category analysis

The UK protein market has exploded. With more SKUs, NPDs and market entrants than ever before, protein popularity is prompting brands and retailers to evolve to meet the needs of increasingly health conscious shoppers.

Brand View’s exclusive analysis, in conjunction with Kellogg’s and Primal Pantry, uncovers the key factors driving the categories’ explosive growth and how retailers are evolving to meet this demand.

-Category growth
-Manufacturers, Retailers and NPDs
-Price disparity - are you paying more for protein?
-Optimising protein placement
-Future trends

Download today and see how you can capitalise on this burgeoning market:

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