All Alcoholic drinks articles – Page 279
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News
Buyer's View
The key growth area over the past year has been the re-emergence of rosé. We have a good offering and we more than doubled it over the summer. It is a real summer favourite now, although varieties such as white Zinfandel and Grenache are now...
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Brand giants are listening
Coke, Walkers, Birds Eye, Magners and Pringles are among the major brands that have grown in value - in some cases spectacularly - this year, as the industry shows it can respond to consumer needs without government intervention. The...
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In Brief: Cheer in moderation; Asahi under licence; Beer sponsors Wags
Cheer in moderation Tesco is running in-store responsible drinking activity in association with Diageo GB in the run-up to Christmas. Hints and tips will be shown via Tesco TV and on shelf talkers. Asahi under...
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Top campaign: a drink unlike any other
Diageo has positioned its Quinn's fermented fruit newcomer as a drink unlike any other and its advertising also fitted this unique role. Set in an animated tropical rainforest, the lively TV ad showed a plant that grew and eventually produced...
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Star Product: C2 appeals to new type of drinker
Coors Brewers didn't do things by half measures when it developed Carling C2. At 2% abv, the drink has a much lower alcohol content than rivals Beck's Vier and Bud Silver but has won consumers over with a taste that stays true to the Carling...
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Montana range is really set to sparkle
Pernod Ricard UK is to launch additions to its Montana range at the New Zealand annual tasting event for 2007. The drinks giant is bringing out a sparkling variant and a Pinot Grigio and will complete its Terrior Series of three...
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Stella: reassurance needed on its future
Poor old Stella. The great arthouse icon brand that was once 'reassuringly expensive' is now 'reassuringly cheap', a commodity brand in desperate need of a new direction. Triggered by multipack deals The Grocer's recent Christmas Pricewatch data...
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Foreign focus
Gold, silver and even platinum are words that commonly feature on food and beverage products, including tea, coffee, bread, low-fat spreads and, of course, more premium-positioned items such as wine and spirits. With the exception of...
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News
Foreign focus
Gold, silver and even platinum are words that commonly feature on food and beverage products, including tea, coffee, bread, low-fat spreads and, of course, more premium-positioned items such as wine and spirits. With the exception of...
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News
Distiller looks to Far East with trio
A UK spirit producer has created a range designed to appeal to international and domestic markets in a bid to capture the key growth areas of China and the Far East. Hayman Distillers, which originally created the Beefeater Gin brand but...
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Independents urged to stock premium ciders
Independents are losing out to the multiples by concentrating on white cider rather than premium, according to a leading industry figure. "They should allocate one shelf to premium and then they will get more people into the category than...
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News
Independents urged to stock premium ciders
Independents are losing out to the multiples by concentrating on white cider rather than premium, according to a leading industry figure."They should allocate one shelf to premium and then they will get more people into the category than...
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News
Rubis - chocolate and red wine treat in one
A chocolate-flavoured fortified wine could be the answer for those looking for the ultimate indulgent treat. Wine giant Constellation Europe is aiming to shake up the fortified wine category with the launch of Rubis, a red wine infused…
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Online store to cash in on cider boom
A specialist online cider retailer is ready to cash in on the cider boom by offering a wide range of global lines to rival supermarkets. Ciderstore.com carries a range of craft ciders from around the world. It intends to expand its stock...
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Bogof's week
New BFFF chairman Stephen Waugh had the cream (or should that be ice cream) of British frozen food in stitches at this year's annual lunch. To the clink of a great many glasses full of wine, Waugh pressed for more practical action from...
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Blend of bubbles, blush and berries
A UK wine importer aims to fill an emerging gap in the market for entry-level wines created by consumers turning away from the declining ready-to-drink category. Paragon Vintners is launching Fresita, a blend of Chilean rosé sparkling...
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Just lie on a beach and be happy. What a lovely idea
I am lying on a beach in Tunisia. This morning I spoke for three hours at a conference and now I'm relaxing with a cool beer in my hand and the warm sun playing on my cheeks. Must remember to bring a cozzie next time. It really is the most...
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Banning of 'harmless chemicals hits trust'
The food industry fosters inaccurate consumer perceptions by reinforcing negative messages about some ingredients and chemicals, a leading scientific organisation has claimed. Tracey Brown, director of Sense about Science - an independent...
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Aussie winemaker makes 'cheer pack'
An Australian winemaker is taking the bold step of launching a new packaging format into the UK to drive innovation in wine. Palandri Wines, part of distributor Ehrmanns portfolio, has developed the 'cheer pack', made from a combination...