10 Things You Need To Know About... Soft Drinks

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Next April, soft drinks will be hit with a new sugar tax. So what does this mean? Who will be hit the hardest? Find out here

Botanicals dominate our global NPD picks

We’ve scoured the globe, with the help of Mintel, to find the latest NPD in soft drinks. From botanical mixers to fermented vegetable juice, see our top picks here

Creative challenge: can sweet proteins save soft drinks?

Could sweet proteins, these little known all-natural sweeteners, help alleviate soft drinks’ sugar woes? We team up with creative agency Tribal Worldwide to find out.

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How does the soft drinks market stack up?

We crunch the numbers to reveal how the subcategories of soft drinks stack up compared against the behemoth that is carbonates. Find out here

Mix it up! Is there potential for dark mixers?

With craft gin flying, tonic is dominating mixer NPD. With rum due for a resurgence, what opportunity lies ahead for dark mixers?

Revealed: sugary pop more popular in pubs than grocery

With less than a year until the sugar levy is imposed, manufacturers are tinkering with recipes to avoid the tax. But how will consumers respond?

A nice brew: our pick of tea-flavoured soft drinks

Tea is infiltrating the soft drinks category as a popular ingredient in on-trend, more natural NPD. Here’s a roundup featuring some of our favourites

Is reformulation the answer to the sugar tax?

With less than a year until the sugar levy is imposed, manufacturers are tinkering with recipes to avoid the tax. But how will consumers respond?

Au naturel: our pick of the top ‘natural’ soft drinks

Natural sugars are exempt under the sugar levy, leading manufacturers to turn to honey and fruit to sweeten their drinks. Here are some of our favourites already on the market